The Museum of Natural History at UWSP is relocating and aims to enhance its website. Our focus is to update the museum's website by redesigning and improving it. We identified the need to include detailed information for visitors about the museum and geology exhibits. We incorporated images and selected contents to showcase the museum's offerings, ensuring that a limited number of pictures encourage visitors to explore more by visiting in person.
Time. 2021
Tools: Adobe Photoshop, Adobe XD, Figma
Process: User Research, Ideation, Conceptual Testing, Iteration, Usability Testing
Category: UI/UX Design, Design Research, Prototyping, Wireframing, Branding
I distributed 30 research surveys focused on the project. The survey questions explore participants' expectations for a natural history museum, their information needs prior to visiting, and their overall purpose for attending such a museum.
I conducted a competitor analysis of various museum websites, including a nearby museum and the most visited museums. This analysis highlights the strengths and weaknesses of these sites, providing valuable insights into what works well and what could be improved.
Organize content based on user needs, ensuring easy navigation to essential information such as operating hours, exhibit details, and educational resources.
Incorporate high-quality imagery and visual content to captivate users, allowing them to preview what to expect on their visit with a clean and appealing layout.
Create a user-friendly experience with features that facilitate quick access to relevant information and encourage explorations, accommodating various user demographics.
Create an Engaging and Informative User Experience that Facilitates Exploration and Learning
To assess the overall design concept of the Natural History Museum website in terms of usability, accessibility, content organization, and user engagement.
